Virtual Staging - Is It Worth It?

Technology and the convenience it grants to clients and agents have changed real estate permanently. The ages of starting a house search inside the office or car of a real estate specialist and touring five or six houses are long gone. Now, curious clients expect to “buy” for their new house whenever they desire on whichever device they want, and they usually spend hours clicking through listings online before ever scheduling a visit. As a result, savvy real estate specialists are adopting several new tools to help their listings obtain an advantage and sell quicker. One of the most sizzling tools deployed by real estate professionals is virtual staging, primarily when used to market vacant condo units.

Let’s admit it, an unfurnished condo unit, whether it’s a studio or penthouse, can require the “curb appeal” that drives clients to take the chance to visit. Empty flats appear as boxy walls of white (or even distressed, depending on the former owners’/tenants’ tastes and tone palette).

If several condos are for-sale in the same building, those big boxes with beige matting and white dividers appear disappointingly alike and fail to present their possibilities as a home. Virtual staging can help a vacant condo stand out from the rest and introduce a new look into the listing images, which conveys that condo to be living.