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What is VIRTUAL STAGING?

Explore the possibilities.

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Explore the Possibilities

Virtual Staging has emerged as a formidable technological advancement in Home Staging techniques. It's a cost-effective alternative to traditional staging, however, it can also be a great supplement to traditional staging of vacant homes.

As the pioneers of the Virtual Staging movement, the founders and professionals of Bella Virtual Staging have developed an exclusive, proprietary virtual staging process. Our process allows us to use current furnishings and decor to create virtually staged photos of vacant homes, producing exceptionally photorealistic staged photos for clients all around the country.

Why is a Realistic Product so Important?

Because 85% of potential home buyers say that the photos are the most important factor when viewing a home online. Virtually staged photos that don’t look realistic actually do more harm than good. A poorly executed virtual staging, with oddly oriented, disproportionate or unrealistic furnishings serves only to distract the online viewer, causing them to reject the premise of actually living in the home, replacing it with a chuckle and a keystroke to move on to the next property. Our virtual staging process provides a realism that draws a buyer’s attention online.

Realism is the most significant benefit of our ‘current furnishings’ approach to virtual staging. When used in conjunction with our proprietary process, current furnishings and decor produce a realistic image whose realism can’t be matched by any other technique.In the years since VSP introduced its ground-breaking virtual staging service, several competitors have demonstrated an inability to compete effectively, principally revolving around two central themes: unrealistic finished images and the inherent difficulty involved with utilizing current furnishings.

Those that have attempted to copy our approach quickly realized the difficulty of producing a high quality finished product. The process of using current furnishings is quite a bit more complex and time-consuming than it might seem (but the benefits to our clients are substantial). Effective Virtual Staging with current furnishings requires an extensive inventory of furnishings and decor, as well as exhaustive attention to detail. We have seen many examples of competitors’ finished products that would never be mistaken for real. These competitors have come and gone, realizing that virtual staging requires time, patience, depth of inventory and true professional vacant home staging expertise.
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Virtual Staging Benefits

Virtual Staging Offers a Powerful Digital Marketing Tool

It shouldn’t come as a surprise that over 90% of home buyers start their search online. What is more important to recognize is that 97% of those potential buyers noted that photographs are the most critical aspect of the home listing. With the vast majority of home searches beginning online, displaying visually-compelling listings is crucial to attract and retain the interest of buyers.

Virtual staging allows you to showcase individual rooms at their highest potential. Marketing vacant rooms puts too much pressure on a buyer to conceptualize the potential of a room. Virtual photos allow buyers to more easily visualize their own furnishings in the space and demonstrate what can be accomplished aesthetically. In addition to the added value of professional photos, virtual staging is significantly more cost-effect than traditional staging.

Virtual Staging is WAY Cheaper Than Traditional Home Staging

While home staging can provide a significant return on investment for some sellers, not everyone has the budget to afford expensive furnishings to do so. This is especially true if the home is on the market for a longer period of time. The invested benefit may also not apply to mid-range or smaller homes that require a staging budget in the low thousands.

For only a few hundred dollars, sellers can use virtual staging to create realistic photos of every room in their home, while showcasing individual spaces at their highest potential. This avoids drawn-out and expensive furniture rentals and the headache of maintaining the property while it’s on the market.

Virtual Staging Allows Limitless Design Elements

Depending on your budget, traditional home staging offers limited variety in terms of interior furnishings and décor that will best suit your listing. With our virtual staging service, you’re provided a vast portfolio of furnishing options that are constantly updated to match the newest interior design trends. Our portfolio is especially useful in more eclectic homes that can be difficult to physically stage.

Sellers Can Use Virtual Staging While Still in Their Home

Virtual staging is an excellent option for sellers who are still in their home while it’s on the market. Virtual staging does not remove or edit design elements that are currently in a home. However, you’ll be able to remove personal items or furnishings that make negatively affect your listing. Once the photos are taken for staging purposes, furniture and other items can be placed back where they were to begin with. Virtual staging is more convenient and allows you to maintain a comfortable style of living while your house is on the market.

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