How to Budget Wisely When Selling With Virtual Staging in 2023
HOW TO BUDGET WISELY WHEN SELLING WITH VIRTUAL STAGING IN 2023
Selling a property often comes with associated costs, some unforeseen. As we navigate the dynamic real estate landscape of 2023, sellers are looking for opportunities to optimize their budget without compromising the appeal of their listing. Virtual staging stands out as a beacon in this endeavor.
- Understand the Virtual Staging Landscape:
Before diving into the world of virtual staging, it's crucial to know what's on offer. Just as you'd research a traditional home stager's portfolio, review the quality of virtual staging images, their design styles, and the flexibility of the staging provider.
Real-life Example: Consider Jane, a realtor from San Francisco. She initially opted for a lesser-known free virtual staging software, thinking she'd save on costs. The results? Pictures that looked artificially imposed and didn’t resonate with her target buyers. With a new technology like virtual staging, the old adage of “you get what you pay for” holds true. Research and compare options and go with a provider that boasts consistent, positive reviews.
- Prioritize Key Spaces:
While it's tempting to virtually stage every room, prioritize spaces that matter most to buyers: the living room, master bedroom, and kitchen. By focusing on these areas, you optimize costs and enhance the property's primary selling points.
Real-life Example: Mark, a homeowner in Atlanta, decided to virtually stage his entire home. While the visuals were beautiful, feedback from potential buyers indicated they were mostly influenced by the staging of the living area and master suite. By narrowing his focus, he could have reduced his staging costs.
- Leverage Bundling and Packages:
Some virtual staging companies offer packages where you can bundle multiple rooms or styles for a discounted price. Always inquire about such deals, as they can be more cost-effective than staging rooms individually. Reach out and inquire - the worst that can happen is that you are back to square one.
- Reuse and Repurpose:
Once you've paid for virtual staging, maximize its utility. Use the images across various marketing platforms: real estate listing websites, social media, printed brochures, and even virtual tours. This broad exposure ensures you're getting the best return on your investment.
While virtual staging presents a more affordable alternative to traditional staging, wise budgeting remains essential. Through informed decisions, understanding the market, and learning from real-life scenarios, sellers can ensure they're getting the most bang for their buck.
To give you an idea of quality virtual staging, take a look at a project we recently executed. This transformation highlights a tenanted unit’s potential — turning a cluttered and crowded room into a beautiful styled living space. This vivid example emphasizes the magic virtual staging can bring to a listing, potentially sealing the deal with prospective buyers.